NIVEL RESEARCH PRIVATE LIMITED - Market Research Consultant | Business Research | Survey Programming | Data Analysis/Coding | Verbatim Coding | Dashboard & Reporting Solutions | Project Management

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CATI

We specialize in CATI (Computer-Assisted Telephone Interviewing), offering a streamlined approach to market research data collection. This method allows for standardized data collection, efficient data entry, and real-time monitoring of survey progress. CATI surveys simplify the data collection by allowing agents to make notes about the respondent’s answers on the computer. Logic functions used by the software make the interviewing process dynamic. Using question randomization and repetition based on the answers provided by a particular respondent, we customize the survey.

Blended Research

Our services offer Blended Research, integrating qualitative and quantitative methods to comprehensively understand research topics. Consideration of research questions, target population, and resources is crucial in designing this approach, ensuring feasibility and effective data analysis.When designing a blended research approach, it is essential to consider the research questions, target population, and available resources. It is also crucial to ensure that the research design is feasible and that the collected data can be effectively analyzed.

Screen Sharing

We use screen sharing in marketing research, as it becomes a pivotal tool for conducting virtual focus groups, usability testing, and interviews. It allows researchers to observe participants' interactions with digital content such as websites, ads, or prototypes in real-time, transcending geographical barriers. By sharing screens, we gain direct insights into user behaviors, preferences, and pain points, facilitating data-driven decision-making to refine marketing strategies and enhance user experiences.